Maggi: A Tangled Mess
In the summer of 2015, one of Nestl SA (Nestl )'s top-selling products in the Indian market, its two-minute Maggi noodles, was embroiled in a food and safety issue when lead was discovered during a test. Media pundits called for the arrest of Nestl officials. Others took to the street to set ablaze the famous yellow-coloured Maggi packets. Nestl treated the matter largely as a regulatory issue, managing the crisis with scientific data at hand. The narrative was quickly set by the Food Safety and Standards Authority and its various provincial partners, which led to statewide bans and expanded tests of Maggi noodles across India and beyond. Nestl executives wondered how a simple test had landed the organization and its prized brand in hot water. How can Nestl take control and win back consumer confidence?