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Amazon.com: Evolving Into Offline Retail

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In late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline retail as it had been in e-commerce? How could the company differentiate itself in the brick-and-mortar retail segment? Won-Yong Oh is affiliated with University of Nevada, Las Vegas.

【書誌情報】

ページ数:13ページ

サイズ:A4

商品番号:HBSP-W18088

発行日:2018/2/15

登録日:2018/5/8

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