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Tesla: Testing a Business Model at Its (R)evolutionary Best

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Tesla Motors, Inc. (Tesla), the electric car company, unveiled its Model 3 in late July 2017 as its stock price continued to appreciate. The Model 3 was priced to sell to the mass market and to potentially compete with the mass-market leaders such as Toyota. The stock market had also responded favourably to Tesla's decision in 2016 to acquire SolarCity, a manufacturer of solar cells, and its decision to build the Gigafactory, the world's largest lithium battery plant. Could Tesla justify its sky-high stock price multiple by simply selling electric cars, or should Tesla become a battery company that could fundamentally change the energy storage industry-or for that matter, some other type of company? Sayan Chatterjee is affiliated with Case Western Reserve University.

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-W18126

発行日:2018/3/2

登録日:2018/5/8

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