V-Xpress-a family-managed business offering door-to-door, express road, air, and rail cargo service-was a strategic business unit of V-Trans Group, which had started in 1952. The company, based in Mumbai, India, had grown under the leadership of the chairman of V-Trans Group, who was also the son of the company's founder. In 2014, after two years of effort, V-Xpress achieved its goal of achieving zero shortage and timely delivery. With this success, and keeping in mind the evolving business of e-commerce delivery, in 2015, the chairman asked the chief executive officer of V-Xpress to formulate the growth strategy for entering the e-commerce segment. How should the company assess its readiness for growth in a sector where it lacked experience? Amarpreet Ghura is affiliated with Guru Nanak Institute of Management Studies. Abhishek - is affiliated with Institute of Management Technology.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W18139

発行日：2018/3/2

登録日：2018/6/27