MobilityWorks: Faster, Higher, Stronger
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In 2015, MobilityWorks, the largest mobility dealership and reformer of wheelchair accessible vehicles (WAVs) in the United States, found itself unable to cater to a large enough fraction of the population with limited mobility. With the baby boomers starting to retire, the gap was widening at a pace much faster than the growth of the WAV industry. How could MobilityWorks re-work its business strategy in order to grow across different market segments? Chris Laszlo and Katherine Gullett are affiliated with Case Western Reserve University.
【書誌情報】
ページ数:7ページ
サイズ:A4
商品番号:HBSP-W18172
発行日:2018/3/19
登録日:2018/6/27

