CRISIL: Designing a Compelling Employee Value Proposition
CRISIL Limited (CRISIL) was a pioneer in the ratings business in India and a market leader in the industry. However, the company was facing a high level of competition in attracting and retaining talent not only from ratings companies but also from other sectors such as start-ups, banks, and financial institutions. Against this backdrop, one of the major strategic tasks for the president and head of Human Resources was to identify the main dimensions of an employee value proposition that could be used to position CRISIL as a strong employer brand in the minds of current and potential employees. Gordhan Saini is affiliated with Tata Institute of Social Sciences.