Nestle India: Creating a New CSR Strategy
In 2013, the Indian government passed a new Companies Act that mandated a two per cent spend on corporate social responsibility (CSR). This amount needed to be spent on activities over and above the normal course of business. As a result, the senior vice-president of corporate affairs for Nestl India was facing a complex problem. He needed to revisit all existing programs-the ones covered under the normal course of business and the ones that had no relationship with the normal course of business-and then decide which ones to extend further. Any decision to discontinue programs would have an adverse impact on the company and on the many people who had come to depend on them. What was he to do? Utkarsh Majmudar is affiliated with Indian Institute of Management Udaipur.