New Flyer Industries: Innovation in Transit
In late 2017, senior management staff at New Flyer Industries Inc. (NFI) were reflecting on the recent growth of their company. NFI was an automotive company that specialized in heavy-duty transit buses and motor coaches. It had been over a year since it had acquired Motor Coach Industries International Inc., and the leadership team was pleased with NFI's performance; however, they wondered why the company's stock price had become stagnant in recent months. NFI had a long history of operational excellence and innovation and had exhibited growth through acquisitions. Had NFI reached the limits of its current strategy? What opportunities and threats existed in the industry? Which resources had enabled the firm to achieve market success? The management team needed to analyze the business and its environment to identify a way forward. Tyler Case and Brooke Dobni are affiliated with University of Saskatchewan.