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Uniqlo: Re-Examining American Expansion

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Japan's number-one apparel brand and retailer, Uniqlo Co. Ltd. (Uniqlo), built its business by delivering high-quality basic casual clothing at low prices. Uniqlo's founder and chief executive officer of Uniqlo's parent company, Fast Retailing, stated that his goal was to become the world's number-one apparel retailer. He argued that success in the U.S. market was crucial to meeting this goal; yet, Uniqlo USA was not doing well. In mid-2017, after more than a decade of efforts, Uniqlo USA had relatively few stores and continued to lose money. As the gap between its goals and performance continued to diverge, the company needed to re-examine its U.S.-based business and potentially its globalization strategy altogether. Derek Lehmberg is affiliated with North Dakota State University.

【書誌情報】

ページ数:15ページ

サイズ:A4

商品番号:HBSP-W18233

発行日:2018/4/11

登録日:2018/6/27

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