Bakeys Cutlery was launched in India in 2010, after the founder had spent years researching how edible cutlery could counteract the damaging effects of plastics on our health and the environment. In 2017, the challenges the founder faced in the domestic market included the high prices of the cutlery, compared with plastic cutlery, and low environmental awareness. Response to the company was positive in international markets, but how could the founder become successful in his home country? Rambalak Yadav is affiliated with Institute of Management Technology, Hyderabad.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-W18237

発行日：2018/4/13

登録日：2018/6/27