The Aldi Brand: Private-Label Success in Australia
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¥1,078 JPY
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セール価格
¥1,078 JPY
単価
あたり
In 2016, ALDI Stores (Aldi) in Australia posted its first downturn in annual growth since it opened in 2001. The German discount grocery store had been on a steady climb towards a top position among competitors such as Coles Supermarkets Australia Pty. Ltd., and Woolworths Limited. Amazon Inc. and Lidl Stiftung & co. KG, another German competitor, had begun to take steps towards entering the Australian market. What can Aldi do to ensure its continued success and retain its market share? Tania Bucic and Aura Garcia are affiliated with University of New South Wales.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-W18250
発行日:2018/4/23
登録日:2018/6/27