Debito Technologies: Taking a Debt Management App Abroad
Debito Technologies s.r.o. was started in December 2014 to help creditors better manage their issued debt. The company provided a complete beginning-to-end service using a debt management application (app) that traced debtors by following their digital footprint. The whole process was managed with just the mobile app and had no upfront fees. In 2017, with success in the Czech market, the company was considering expanding its operations abroad. The company needed to first select a country that provided excellent market potential and product fit, and then develop an ideal market entry. Ladislav Tyll and Mohit Srivastava are affiliated with University of Economics, Prague.