Mekong Capital and Mobile World (C): Venturing into New Countries and Segments
Supplement to case W18285. In 2016, with success in its two main business lines, mobile phones and electronics retailing, Mobile World Joint Stock Company (Mobile World) faces the challenge of expansion. It is considering geographic expansion into the nearby markets of Cambodia and Myanmar. It is also considering business line expansion into either pharmaceutical or mid-market fresh produce. The founders of Mobile World and the partners of its private equity investor, Mekong Capital, are debating the chances of success of entry into one or more of these new geographic or product areas. Use with 9B18M078 and 9B18M079. Andrew Karl Delios is affiliated with National University of Singapore. Markus Taussig is affiliated with Rutgers, The State University of New Jersey.