In 2016 the chief executive officer (CEO) of Harley-Davidson Inc., the iconic U.S. manufacturer of motorcycles, was facing a constant decline in sales and stock price due to the company's dependence on a mature U.S. market and the natural attrition of its most loyal riders, who were ageing. In May 2017, the CEO needed to determine how to return his global company to growth amid a protectionist agenda and direct business interference from the White House. Should the company expand internationally or not? Seok Woo Kwon is affiliated with University of Calgary.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W18315

発行日：2018/6/1

登録日：2018/8/9