In September 2016, the owner of Posana Integrative Wellness, a new start-up business in Calgary, Alberta, had to plan her marketing strategy for expansion. She was planning to transform her part-time consulting services into a full-time integrated health and wellness centre. Her target market was health-conscious consumers who were open to pursuing a natural and holistic lifestyle-primarily women aged 35-65 with disposable income. She wanted to find new and innovative marketing ideas. She also needed a detailed marketing plan for her brick-and-mortar expansion in time for the planned September 2017 opening. Vicky Roy is affiliated with Southern Alberta Institute of Technology.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-W18325

発行日：2018/6/6

登録日：2018/9/13