In 2012, in the small mountain town of Boone, North Carolina, an entrepreneur launched a premier coffee shop called Local Lion. Boone was both a home to a state university and a popular tourist destination and Local Lion provided a unique coffee experience. This experience included responsibly grown coffee, homemade doughnuts, and locally made artwork and jewelery; however, customers were heading to the recently opened outlet of the global coffee chain Starbucks. The Local Lions owner wondered what he could do to preserve his business and retain his current customer loyalty. What options should he explore? Lubna Nafees and Neel Das is affiliated with Appalachian State University.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-W18347

発行日：2018/6/15

登録日：2018/8/9