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Exotic Caribbean Mountain Pride Ltd.: Expansion Strategy

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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In January 2017, the owner of Exotic Caribbean Mountain Pride Ltd., based in Trinidad and Tobago, was trying to decide on a strategy to ensure the continued growth of her business in the face of increased competition from other local manufacturers. She wondered whether the timing was right to expand operations and enter the export market. The growing demand for her chocolate products also made her question whether she should increase her prices. The entry of her two daughters into the family business further complicated her decision-making. She wanted them to become more involved in running the business, but she was having difficulty adopting a less active role in the business. Barney G. Pacheco is affiliated with University of the West Indies.

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-W18386

発行日:2018/6/29

登録日:2018/9/13

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