JioMoney M-Wallet: A Cure for the Digital Economy?
Reliance Jio Infocomm Limited (Jio) launched JioMoney, a mobile wallet (m-wallet) service, in May 2016. Jio was a new entrant in a market populated by established services. Six months later, when the government of India announced demonetization of two high-value currency notes, India's cash-driven economy was pushed toward digital payments, providing Jio and its competitors with an opportunity. Jio had advanced technology supporting its service. But to leverage the opportunity and its technology, Jio would have to access the 72.2 per cent of India's population that lived in rural areas. Many of these people did not have bank accounts, and most of them had no experience with digital transactions. Further, despite the availability of the latest 4G cellular technology-which was necessary for successful digital money transfers-a great number of people in India still used phones that were two generations older and unable to take advantage of the m-wallet industry. How could JioMoney overcome the challenges to take advantage of the opportunities? Poonam Garg and Rashmi Kumar Aggarwal are affiliated with Institute of Management Technology, Ghaziabad.