UltraTech Cement: A Transition Towards Behaviour-Based Safety
UltraTech Cement Limited was a global leading producer of cement that had implemented best-in-class safety practices at all of its units. Despite this, the company's Rawan Cement Works plant in Raipur, Chhattisgarh, India, had witnessed some serious safety incidents in the past, and these had resulted in lowered employee morale. A close analysis revealed that un-safe conduct by employees was partly responsible for the accidents, and that there was a strong need to bring about behavioural modification among employees in order to avoid such accidents in the future. In 2015, the chief operating officer and executive president of the Rawan Cement Works plant faced the challenge of managing the crisis that had engulfed the unit and looked for ways to effect a transition from a process-centric approach to a people-centric approach. Servjaeta Verma is affiliated with Institute of Management Studies Ghaziabad.