Somany Ceramics: Recruitment Challenges
In 2016, Somany Ceramics Limited (SCL), a ceramic tile manufacturing company in India, needed industry-ready workers to meet the company's expansion plan; however, the whole ceramics industry was affected by a shortage of labour. Most of the technically competent ceramics and construction personnel in India preferred to work in the construction industry or join other sectors such as information technology. The company's human resources team needed to develop a strategy to hire an adequate number of skilled employees and to retain them as the competitors also attempted to take advantage of growth opportunities in the global ceramics industry. Amitabh Deo Kodwani is affiliated with Indian Institute of Management Indore. Mukesh Kumar is affiliated with Institute of Management Technology, Nagpur. Sanjeev Prashar is affiliated with Indian Institute of Management Raipur.