CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise
In June 2018, the co-founder of a work-integration social enterprise in Calgary, Alberta, called CMNGD (Commongood) Linens, took stock of the impact her venture had on helping homeless people get back on their feet and into meaningful employment. Her ambition was to expand into other Canadian cities, but she was worried that scaling CMNGD might place so much strain on the venture that its viability could be thrown into question and its core mission put at risk. She knew that a lot was at stake, not only financially, but also for the vulnerable people she was trying to help. She and her husband had to carefully weigh the options and decide on the best way forward.