商品情報にスキップ
1 2

Gold Crest Hotel: Filling Room Vacancies

通常価格 ¥1,078 JPY
通常価格 セール価格 ¥1,078 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

In 2015, the general manager of the Gold Crest Hotel (Gold Crest) in Mwanza, Tanzania, had only three days to present a compelling marketing strategy for the hotel at the executive board meeting. Though the hotel had recently experienced revenue growth from its conference room bookings, management wanted to increase average yearly hotel occupancy. A new marketing strategy had to include a target consumer segment, a marketing plan, and options that would attract customers to book guest rooms at the Gold Crest. Also, the manager had to decide whether to renovate the ninth floor of the hotel and, if so, whether to add additional conference rooms or additional guest rooms, depending on the targeted market segment.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-W18587

発行日:2018/7/12

登録日:2019/10/30

1 3