Despite fast advancements in technology and production capacity, China Railway Construction Corporation (CRCC) faced a variety of challenges and risks on its path to build profitability in the global high-speed rail (HSR) market. Some of these challenges arose from competition between CRCC and nations with competing HSR technology and international expansion plans. Other challenges were related to the country of origin and its effects on perceptions about the product and brand positioning. In 2018, CRCC was facing intensive competition and complicated international environments, and it needed to develop an effective risk prevention and management scheme in order to compete and succeed through global expansion. Hongxing Cao is affiliated with Beijing Foreign Studies University. Yuanfang Lin is affiliated with Conestoga College. William Wei is affiliated with MacEwan University.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W18616

発行日：2018/9/27

登録日：2019/1/15