Hitch Health: Transport Solution or Platform?
In April 2017, the co-founder and vice-president of Hitch Health in Minneapolis Minnesota was faced with an intriguing but challenging strategy decision. Hitch Health had been created as part of Upstream Health Innovations at Hennepin County Medical Center to improve transportation services for its many vulnerable patients. By using human-centred design, Hitch Health had succeeded in developing a system of ride sharing and sophisticated information technology that met its initial goal of reducing missed appointments. However, the development of Hitch Health had also presented a new opportunity to engage patients in many aspects of their own care. The co-founder realized that she had to make a key strategy decision. Was Hitch Health just a practical solution to Hennepin County Medical Center's transportation problem? Could it solve transportation problems at similar hospitals across the country? Could it be an idea big enough to serve as a platform with the potential to disrupt health care delivery? John McVea is affiliated with University of St. Thomas-Minnesota. Dan Mclaughlin is affiliated with University of St. Thomas-Minnesota.