Nipponply: Analyzing the Feasibility of Geographical Expansion
In December 2017, the managing director of Nipponply Distributors Private Limited (Nipponply) planned to expand his firm geographically. Nipponply provided plywood products to household consumers, architects, interior designers, and original equipment manufacturers. The company already operated in Gujarat, India, but the managing director had found an opportunity to expand into the western Indian states of Rajasthan, Maharashtra, and Madhya Pradesh, where there were large volume requirements in housing, corporate, and industrial projects. The managing director completed a market survey to determine cost- and market-related information. On the basis of his initial analysis, he decided to start an expansion project, but he first wanted to ascertain its feasibility using a cost-volume-profit analysis. Ritesh Patel is affiliated with Nirma University.