Pathfinder Career System Inc.: Designing a Growth and Financing Strategy
On July 4, 2016, the president of Pathfinder Career System Inc. (PCS), based in Montreal, Canada, was preparing to meet with his company's advisory board to present a comprehensive plan mapping out the growth and financing strategy for the business, which he acquired in 2011. PCS was a career assessment system that used 85 behavioural attributes and 35 career themes to predict potential job performance. The company had sales of approximately $1.4 million at the end of 2015, and the president aimed to attain revenue of $22 million by the end of 2021; however, the company faced several challenges. PCS had limited organizational structures and resources. The company needed to raise investment capital; develop a marketing plan; instill a sales culture; define its customers; and establish a brand name, vision, and mission. PCS's president needed to finalize a plan to overcome these challenges by the launch date of September 2016. Christopher Ross is affiliated with Concordia University.