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Pathfinder Career System Inc.: Designing a Growth and Financing Strategy

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On July 4, 2016, the president of Pathfinder Career System Inc. (PCS), based in Montreal, Canada, was preparing to meet with his company's advisory board to present a comprehensive plan mapping out the growth and financing strategy for the business, which he acquired in 2011. PCS was a career assessment system that used 85 behavioural attributes and 35 career themes to predict potential job performance. The company had sales of approximately $1.4 million at the end of 2015, and the president aimed to attain revenue of $22 million by the end of 2021; however, the company faced several challenges. PCS had limited organizational structures and resources. The company needed to raise investment capital; develop a marketing plan; instill a sales culture; define its customers; and establish a brand name, vision, and mission. PCS's president needed to finalize a plan to overcome these challenges by the launch date of September 2016. Christopher Ross is affiliated with Concordia University.

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-W18693

発行日:2018/11/9

登録日:2019/2/21

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