In 2010, when China surpassed the United States to become the largest global market for automobiles, China's Geely Automobile Holdings Ltd. (Geely) entered the global automobile industry by acquiring Volvo Group's cars division from Ford. Seven years later, Geely bought a controlling stake of 51 per cent in Lotus Cars, a stake in the truck maker AB Volvo, and a 10 per cent share of Daimler AG worth US$9 billion, becoming its largest shareholder. On August 31, 2018, Ford's chief executive officer faced a strategic challenge: assess the level of threat that Geely posed and how to respond to it, if necessary. Was Geely's rise in the market endangering Ford's market position? Bertrand Guillotin is affiliated with Temple University.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W18750

発行日：2018/12/4

登録日：2019/2/21