CropIn Technology Solutions: Farm Management through Digitization
CropIn Technology Solutions (CropIn) of Bangalore, India, provided agricultural solutions to business-to-business clients that required a "smart" approach in solving issues related to farm productivity. In July 2015, the chief operating officer (COO) of CropIn, was approached by the chief executive officer of one of the world's foremost seed companies. He presented the COO with an ongoing problem faced by his firm: the seed rejection rate had drastically increased in the past decade, reaching 18 per cent in 2015, up from four per cent in 2006. CropIn was asked to devise a "smart" solution for addressing the issue, for which CropIn would have to customize its product portfolio according to the problem. Tuhin Sengupta is affiliated with Indian Institute of Management Indore. Arunava Ghosh is affiliated with Indian Institute of Management Indore.