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Bauing Construction Holding Group Co. Ltd: Going Global

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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In 2014, Shenzhen Bauing Construction Holding Group Co. Ltd. (Bauing Group) decided to expand internationally, and successfully established subsidiary companies in several Southeast Asian countries. Based on this success in Southeast Asia, Bauing Group decided in 2016 to expand further by entering the US market. However, doing so entailed some challenges and difficulties, including cultural and regional differences, language barriers, and the need to become familiar with different construction standards and laws. Bauing Group also needed to address a pressing issue: determining its market entry strategy. Should it enter the market through licensing, greenfield projects, franchising, business alliances, exporting, turnkey projects, joint ventures, or acquisitions? Denghua Yuan is affiliated with Guangdong University of Foreign Studies. Qian (Claire) Deng is affiliated with University of Prince Edward Island. William Wei is affiliated with MacEwan University.

【書誌情報】

ページ数:9ページ

サイズ:A4

商品番号:HBSP-W18771

発行日:2018/12/14

登録日:2019/2/21

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