Big Hit Entertainment, a Korean-based producer of popular music content, was promoting its hit "idol group," BTS, as a serious entry in the world's mainstream musical entertainment business, alongside global performers such as Justin Bieber. The "K-pop machine" represented a complex set of practices for producing performances, many of which were unique to Korea and criticized as being "overly manufactured." The case raises questions about the extent to which processes and institutions designed to generate commercially valuable creative outcomes could be developed into a reliable, repeatable, or standardized form. Could a formula be used to generate successful and creative products?

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-W18776

発行日：2018/12/19

登録日：2019/2/21