True B ch Kombucha: Purposeful Growth
Shortly after entering the kombucha market in Calgary, Alberta, True B ch Kombucha (True B ch) experienced significant growth. True B ch was sold from reusable kegs and in single-serving bottles at local markets and retailers. However, with such high demand for its product, True B ch was struggling to keep up. The reusable kegs that were on site at retailers required maintenance and refilling, and the maximum output of the homemade bottling line was only 1,000 single-serving bottles per day. In addition, True B ch's production space was at capacity, and the owners had nothing left to invest. They had yet to take on any additional financing, but they knew some capital would be required to keep up with demand. In 2017, three years into the business, the owners were at a crossroads and contemplated the best approach to maintain their growth and expand. Candace Moody is affiliated with University of Calgary. Darrin Ambrose is affiliated with Southern Alberta Institute of Technology.