In 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the UK-based biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the US-based company DeMet's Candy Company. As Yildiz Holding moved forward in pursuit of its goal of dominating the global confectionery market for biscuits and snacks, senior management members were questioning whether the company's business model (which had brought it success for many years) would continue to be viable, and particularly, what the implications of its global expansion were for its diversified business model.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W18803

発行日：2018/12/21

登録日：2019/2/21