FODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody's founder needed to figure out how to market the company's line of products while creating a new category in the process. Robert Mackalski is affiliated with McGill University.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-W19001

発行日：2019/1/4

登録日：2019/4/3