Cin polis S.A. de C.V. and KLIC: Rising to the Streaming Challenge
Cin polis S.A. de C.V. (Cin polis), an innovative private Mexican firm-and one of the largest movie theatre companies in the world-had developed an over-the-top (OTT) streaming product, KLIC, and launched it in Mexico. But by late 2017, the Mexican OTT market had become competitive and crowded, with Netflix, Claro Video, Blim, Amazon Prime Video, iTunes, and others in the space. KLIC initially faced challenges with finding a proper niche and had not yet achieved profitability. Cin polis wanted to make the product successful and hoped that interesting synergies between its movie theatre business and the new streaming unit could be found. Francisco Gil-White is affiliated with Instituto Tecnol gico Aut nomo de M xico.