In February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved in the industry at the brewers association level. What they needed, it seemed, was a better understanding of the opportunities in front of them. The co-owners had to decide where they should focus their attention and their resources. Their challenge was how to grow the brewery-do more of the same, or launch products in other categories?

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W19110

発行日：2019/3/28

登録日：2019/10/30