Harsh Electricals: Analyzing Cost in Search of Profit
Founded in 2008, Harsh Electricals was a supplier of electrical goods and home appliances to retailers in three states of southern India. After the company's first few years of success and high profitability, the founder observed a steep decline in profits. In 2013, the founder was considering shifting the business to manufacturing and supplying air coolers, but needed to build a business plan that addressed the costs of manufacturing, the break-even point, and the new venture's projected financial statements. Rahul Pramani is affiliated with Management Development Institute. Ashutosh Dash is affiliated with Management Development Institute.