Feihe Dairy: Investing in Canada
In 2016, the chief executive officer (CEO) of Feihe International Inc. (Feihe), the manufacturer of a leading infant formula brand in China, was considering whether his company should enter Canada. Although the company would be challenged by the Canadian dairy industry's unique supply management system, Canada was eager to attract foreign investment and the CEO needed to overcome the intense domestic competition in China's infant formula market. The CEO needed to decide on an integrated strategy to enter Canada. Should he pursue a greenfield strategy, an acquisition, or a joint venture? William Wei is affiliated with MacEwan University. Vicky Nie is affiliated with MacEwan University. Rongrong Zhang is affiliated with University of Alberta. Xuewei Liu is affiliated with .