Toyota Kirloskar Motors: Evaluating a CSR Project
Toyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The company was now looking to expand the project to increase its coverage. The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an implementation partner? Utkarsh Majmudar is affiliated with Indian Institute of Management Udaipur. Namrata Rana is affiliated with Indian Institute of Management Udaipur.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-W19228
発行日:2019/5/27
登録日:2019/7/4