Six years after its inception, Montr al-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator between brands and influencers. However, the demands of managing people-the brands on one side and the influencers on the other-had become a burden that was distracting the agency from its original intention, which was be a social media marketing company. In May 2018, the company was looking for a creative business plan that would allow it to facilitate interactions between brands and high-quality influencers quickly and efficiently, while still ensuring that all parties were happy. Matthew Philp is affiliated with HEC Montreal.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W19326

発行日：2019/7/9

登録日：2019/10/30