Organic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and value creation. By May 2018, Organic Wellness's market had grown considerably, and the company was exporting to 27 countries around the world and had a pan-Indian presence. While its innovative marketing strategy-free of big spending-had worked well for the organization, the founder needed to decide if he would continue with the same style of cause-related marketing, or whether it was time to invest in marketing channels to create better consumer outreach. Jitendra Kumar Das is affiliated with FORE School of Management. Shilpi Jain is affiliated with FORE School of Management. Sriparna Basu is affiliated with FORE School of Management. Bishakha Majumdar is affiliated with Indian Institute of Management Visakhapatnam.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-W19337

発行日：2019/7/16

登録日：2019/10/30