In 2012, JD.com had emerged as the biggest business-to-consumer e-commerce retailer in China. The company's founder and chief executive officer, Qiangdong Liu, realized that he had to strengthen the company's internal management in order to sustain rapid growth. In 2011 and 2012, he recruited several chief officers, including Yu Long, who became JD.com's chief human resources officer and general counsel. Case A describes the challenges Long faced when joining the company in August 2012 and invites students to think about what her priorities should be when tackling these challenges. Jean Lee is affiliated with China Europe International Business School. Jian Han is affiliated with China Europe International Business School.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-W19373

発行日：2019/7/26

登録日：2019/10/30