Pfizer and the Challenges of the Pharmaceutical Industry (B)
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¥1,056 JPY
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¥1,056 JPY
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あたり
Case B complements Case A (W19390), describing pharmaceutical companies' strategic responses-such as mega-mergers and acquisitions and specialization-to industry-wide global challenges and highlights strategic decisions by Pfizer's chief executive officers between 2007 and 2018. Renate Kratochvil is affiliated with BI Norwegian Business School. Phillip C. Nell is affiliated with Wirtschaftsuniversit t Wien.
【書誌情報】
ページ数:6ページ
サイズ:A4
商品番号:HBSP-W19392
発行日:2019/7/31
登録日:2019/10/30