In 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded players, and online retail stores. The founder and managing director was considering extending his manufacturing business by also offering sofa servicing, which would require changes in the company's production, organization, and management. It would also require a rethinking of the firm's approach and interaction with its consumers. Should he start offering services? If so, should sofa servicing be launched as a separate entity or as part of the offerings of the existing manufacturing unit? Vidya Suresh is affiliated with Thiagarajar School of Management. M Selvalakshmi is affiliated with Thiagarajar School of Management.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-W19484

発行日：2019/9/6

登録日：2019/12/24