Sundaram Multi Pap Ltd. (Sundaram), based in Maharashtra, India, was in the business of school and office stationery and e-learning. The company had been in the business successfully for more than two decades, backed by some innovative and cost-effective marketing strategies and excellent labour management. However, by 2017, the situation had changed. Losses had accrued in the core business in its subsidiary digital education business. The company had not announced any dividends since fiscal year 2014/15, after having an unbroken track record of profits and dividends over a decade. High interest cost, low sales, and high fixed expenses had caused mounting losses for the company. Changing market dynamics were also challenging, with a shortage of raw materials, low margins, and an increase in competition. In 2017, with the company's stock plunging in value, management had to decide how to revive this ailing company. Shalini Talwar is affiliated with K J Somaiya Institute of Management Studies & Research. Reena Mehta is affiliated with K J Somaiya Institute of Management Studies & Research.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-W19524

発行日：2019/9/20

登録日：2019/12/24