Zarr Tech: Next Steps for a Growing Business
In 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increasingly competitive information technology consulting sector, he questioned whether Zarr Tech was well positioned to take advantage of further industry growth, and he wondered how best to promote his business to achieve the growth it needed. He considered various options, such as attending trade shows; hiring a sales representative; using online advertising mediums, such as Google Ads or LinkedIn; and employing an email marketing campaign. Additionally, Zarrillo was considering expanding his operations to the Vancouver area but wondered if now was the right time to do so.