In 2018, Al Baba Sweets was a major player in the Arabic sweets and confectionery industry in Lebanon. However, in the midst of a rough patch in the country's economy, the company was suffering from decreasing revenues. Any major decision concerning the future of the third-generation family business would have to be made carefully. New, smaller competitors were entering the market alongside the industry's large, long-time players. The company had to decide what its next steps would be. Should Al Baba Sweets branch out to other countries? If so, which modes of entry should they use? What other possibilities were there to enhance and expand operations? Marina Apaydin is affiliated with American University of Beirut.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W19561

発行日：2019/9/30

登録日：2019/12/24