Homesake: Homerun in Home D cor
In 2015, Homesake entered the home d cor sector in India by designing, producing, and selling home d cor products, including lighting, tableware, and wall hangings. By 2018, after three years in operation, Homesake had generated sufficient sales that its founder was ready to grow the business internationally; increase its traditional (offline) retail sales; and expand to hotels, bars, pubs, and restaurants. However, challenges related to a possible expansion were becoming evident, including the contractual nature of the labour force, inefficiencies in the supply chain, a constant need to design and develop new products, and the need to improve quality control and logistics. What would be the best course and business model for the founder to pursue to ensure Homesake's consistent growth in the future? Deepak Pandit is affiliated with Jaipuria Institute of Management. Shalini Rahul Tiwari is affiliated with Institute of Management Technology, Ghaziabad.