MoviePass: A Netflix for Moviegoers?
MoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased and ancillary revenues were too slow to materialize. The company's subscription base shrank sharply following the introduction of restrictions on its service and an announcement of a price increase. Helios and Matheson Analytics Inc. (H&M), MoviePass's parent company, would be de-listed if its stock price remained below the threshold stipulated by the NASDAQ Composite Index (i.e., US$1 per share). The chief executive officer of MoviePass and its management team had to keep the company afloat while trying to regain MoviePass's lost momentum. How could they revitalize the once-promising upstart and prevent H&M from being de-listed? Lorianne Dueck is affiliated with Carleton University. Guoliang Frank Jiang is affiliated with Carleton University.