The co-founders of Prosper, an early-stage start-up offering a mobile application-based interview preparation and coaching service, were preparing a report for an upcoming meeting with private equity investors. The co-founders sought a CA$1 million seed investment and had to choose where to allocate marketing funds. Should they bias the marketing mix toward students reached via educational institutions or families, or toward professionals making a career switch? They knew that success or failure would depend on their ability to craft a compelling narrative and lay out a realistic marketing plan that would lead to an increased user base and greater revenue growth.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-W19659

発行日：2019/11/28

登録日：2020/3/24