Creme Couture Bridal Inc.: Revenue Segmentation
External pressures from an increasingly saturated industry were forcing the president of Cr me Couture Bridal Inc. to contemplate the future of her business. Cr me Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Cr me Couture for long-term success. Specifically, she wanted to assess the profitability of each revenue segment to determine which segments should be further enhanced or eliminated. She wanted her expansion strategy to align with her long-term goals of attracting more clientele, providing exceptional customer service and increasing net profit.